Nightly bedtime rituals like fresh pajamas and a storybook offer a consistent, reassuring “comfort zone” at the end of each day.
Unconditional gifts of fresh pajamas and a storybook are tangible proof that someone is thinking of them, creating a feeling of being loved and cared for.
Changing out of the clothes of the day and into fresh pajamas starts the ritual of bedtime and helps children shed the day’s stresses, too — trading them for feelings of comfort and potential. As they leave the day behind, an enchanting story calms and inspires them, helping them transition further to a place of rest. By opening up their creativity, our stories inspire them to dream of places and possibilities beyond their usual experience. They enjoy a temporary escape from their daily lives — and, we hope, gain the ability to see a different life altogether. Learn more about how we hope to help children.
For children who have no personal belongings of their own, our unconditional gifts of new pajamas and storybooks give them something very special of their own.
We understand that for children to reach their dreams, they must have a loving bedtime and peaceful good night leading to a positive good day. Completing this 24-hour Good Day Loop is critical to their feeling empowered, resilient and optimistic. Learn more about Good Nights and Good Days.