It’s lovely to meet you! Here is a little bit about me and how I got here. I spent the last 15 years working in the media industry, first in television and then moving onto digital media. The New York City digital advertising scene is very exciting. The days are filled with travel, presentations, meetings and long hours spent in excel. Nights are filled with dinners and (many) cocktails, events and networking.
After spending my early career in more corporate environments (TBS, Food Network) I was interested in giving the start-up world a try. I loved the idea of building a business from the ground-up and the energy that reverberated from the hustle happening around me. I decided to pursue work that aligned with my interest in Fashion and Beauty. Working at Glam Media, I launched large advertising campaigns partnering with such brands as Macy’s, TJ Maxx, Marshall’s, H&M, Chanel, Bloomingdales, Revlon, Aveeno, Neutrogena, La Mer and Clinique, to name a few.
I spent my final 2+ years in media working for Rachel Zoe and her digital publication, The Zoe Report. During my amazing time at TZR I got married, pregnant and welcomed our son Asher to our family.
Asher’s arrival was life changing, as one can expect, and I decided that it was time for a break from the fast-paced and demanding life of digital media (this I did not expect!). When he was about 7 months old I left work life behind and became a stay-at-home mom.
This last year with him has been amazing and I feel so lucky to be home with him. A break from the hustle and bustle was welcomed but that itch to create never went away. I had small success with a jewelry site I had launched a few years back – FRILS
– but my passion for jewelry was put on hold since having a little one around who tugged, pulled and tried to suck on every shiny piece I wore.
The fashionista in me was determined to create beautiful, non-toxic jewelry that I would be excited to wear with no cause for worry around my son. The entrepreneur in me is excited to bring these designs to mamas all over the world. Bonus: they are great for teething.
Andrea (or as my Dad writes it, Anjie)