It’s lovely to meet you! Here is a little bit about me and how I got here. I spent 15 years working in the media industry, first in television and then moving onto digital media. 

     After spending my early career in more corporate environments  (TBS, Cartoon Network, Food Network, HGTV) I was interested in giving the start-up world a try.  I loved the idea of building a business from the ground-up and the energy that reverberated from the hustle happening around me. I decided to pursue work that aligned with my interest in Fashion and Beauty.

Working at Glam Media, I launched large advertising campaigns partnering with such brands as J&J, Macy’s, Marshall’s, H&M, Reebok, Chanel, Bloomingdales, Revlon, La Mer and Clinique, to name a few.

   I spent my final 2+ years in media working for Rachel Zoe and her digital publication, The Zoe Report. During my amazing time at TZR I got married, pregnant and welcomed our son Asher to our family.

   Asher’s arrival was life changing, as one can expect, and I decided that it was time for a break from the fast-paced and demanding life of digital media (this I did not expect!). When he was about 8 months old I left work life behind and became a stay-at-home mom.

  My time at home with him was amazing! A break from the hustle and bustle was welcomed but that itch to create never went away. 

The jewelry lover in me was determined to create beautiful, non-toxic jewelry that I would be excited to wear with no cause for worry around my son.

The entrepreneur in me is excited create functional products that help moms and dads navigate parenthood and look great while doing it.

Xoxo,
Andrea (or as my Dad writes it, Anjie)